Corporate Strategy

Growing our way into a secure future

VP Bank’s Strategy 2026 builds on its strong existing business in Liechtenstein and in five international locations and develops that business further in a targeted manner. With an open platform for investment-related services, traditional banking will in future be combined with the advantages of digital ecosystems. This way, the Bank is opening up new, future-oriented business opportunities.

Business model

Founded in 1956 in Vaduz, VP Bank has evolved into an internationally oriented banking group and is one of the three largest banks in Liechtenstein. The Bank’s strengths and unique selling propositions have emerged from its intermediary business. VP Bank’s founder, Guido Feger, was a successful entrepreneur and one of Liechtenstein’s most important trustees. Building on this tradition and the accompanying track record, it continues to offer top-notch solutions and professional services for trustees, external asset managers, family offices and other professional financial service providers.

It also makes its in-depth expertise, personal advice and international network available to wealthy private clients in the area of private banking. In the Bank’s home market of Liechtenstein, retail and corporate client business is a further strategic focus area.

Business segments

Business and cooperation with intermediaries is a strategic focus area. Intermediaries include professional financial service providers, in particular trustees, external asset managers and family offices.

VP Bank's private banking core competencies consist of customised wealth management (incl. client solutions), investment consulting, wealth planning and financing. Sustainability is an integral part of all investment and advisory processes.

In the Bank’s home market of Liechtenstein, business with intermediaries and wealthy private clients is supplemented by retail business and corporate client business.

VP Bank also has an international fund competence centre that encompasses business with third-party funds, private label funds and in-house funds.

Regions and locations

VP Bank Group’s services are offered in key financial centres through its home market of Liechtenstein and its five international locations in Switzerland, Luxembourg, Singapore, Hong Kong and the British Virgin Islands.

The responsibilities for market development are organised regionally. The three regions – Liechtenstein incl. BVI, Europe and Asia – are responsible for the results and are supported by the Group at a functional level. The regional development plans are tailored to local growth opportunities in our core segments and support profitable and sustainable growth in the target markets.


Strategy 2026

Strategy 2026 “Seize opportunities” continues to focus on profitable, sustainable growth. The strategy builds on successful existing business with intermediaries and private clients, which is being developed in a targeted manner. The individual regional development plans are aimed at achieving growth in the home market and at all five international locations in a focussed approach based on the respective local strengths.

Combining the traditional wealth management business with the benefits of digital ecosystems is at the heart of VP Bank’s strategic development. By combining trustworthy, competent advice with complementary services from third-party providers, VP Bank is evolving into an ecosystem that makes a broad range of wealth-related services accessible to its clientèle. In addition, VP Bank is selectively expanding its sources of income.The systematic consideration of sustainability issues at both bank and investment level is a further important key cornerstone of Strategy 2026. You can find more information on the topic of sustainability here.


The implementation of Strategy 2026 is based on three strategic focus areas:  

  • Evolve: Profitable growth and the targeted further development of existing locations and core segments
  • Scale: Further increase effectiveness and efficiency
  • Move: Develop additional sources of income through expansion into new business areas

The financial targets of Strategy 2026

The interplay of the three strategic focus areas “Evolve”, “Scale” and “Move" gives rise to the financial targets that form part of Strategy 2026.

  • Growth: at least 4 per cent net new money p.a. as a percentage of assets under management over the entire strategy cycle 2021 - 2026
  • Profitability: cost/income ratio* below 75 per cent at the end of 2026
  • Stability: Tier 1 ratio more than 20 per cent over the 2023 - 2026 cycle

* operating expenses / operating income