High Client Satisfaction: VP Bank achieves strong results in Private Banking and Intermediary business
A total of 632 private banking clients and 109 intermediaries participated in the Group-wide client satisfaction survey conducted in the first quarter of 2026. The quantitative survey covered all VP Bank locations and was complemented by qualitative interviews. In Private Banking, the survey focused on the markets of Liechtenstein, Germany, Denmark and Sweden. In Intermediary Business, the focus was on Liechtenstein, Switzerland and Luxembourg.
Strong Willingness to Recommend and High Client Satisfaction
VP Bank recorded a high willingness to recommend among its private banking clients. The Customer Satisfaction Score (CSAT) reached 4.12 on a scale of 1 to 5. The results underline both the strong propensity to recommend VP Bank and the high level of client satisfaction. In Intermediary Business, the willingness to recommend was even higher. The CSAT reached 4.41. External asset managers and trustees thereby confirm VP Bank’s strong position as a specialised intermediary bank.
In an increasingly digital world, personal relationships often make the difference.
Urs Monstein Chief Executive Officer
Personal Support as a Key Success Factor
The qualitative interviews show that private banking clients particularly appreciate the close and personal relationship with their advisors, the high level of expertise of their contacts, strong service orientation, easy accessibility, and VP Bank’s stability and reliability. Intermediaries also highlighted the bank’s short decision-making paths, direct access to specialists, and partnership-based approach. Furthermore, the e-banking platform tailored to intermediaries was largely rated as powerful and user-friendly.
"In an increasingly digital world, personal relationships often make the difference. We are therefore particularly pleased that this aspect received such positive feedback. The results confirm our strengths, while also highlighting areas where we can continue to improve. This helps us to continuously align our services with the needs of our clients," says Urs Monstein, Group CEO of VP Bank.
