VP Bank brand —

Partnership for progress.

Particularly when the demands are high, a strong partnership is of utmost importance. Acting with a personal touch and drawing on our expertise, we are committed to the concerns of our financial intermediaries and private clients. We act according to a responsible, effective and forward-looking approach.

We are well versed in doing business with professional financial service providers, the intermediaries. It’s part of our DNA, and private clients can also benefit from our extensive expertise. Whether gradually or with decisive speed, we implement customised solutions that are in tune with the times, making full use of our excellent network. This ensures clarity and security over the long term. We move forward together, creating one unique experience after another.

We support our clients in their everyday lives with simple, effective and secure solutions, enabling them to progress and gain momentum in their businesses. We follow a partnership approach and generate enthusiasm at every turn.

For almost 70 years, we have been working for our clients with plenty of dedication and entrepreneurial agility. Long-term and trusting relationships are our primary goal.

Partnership means turning our clients’ goals into shared goals. This motivates us to achieve long-term success.

The client experience – whether physical or digital – is at the centre of everything we do. We think, develop and act according to this guiding principle.

We aim at all times to simplify processes and reduce complexity where possible, because this is the basis of our success.

We see change as an opportunity to continue to offer our clients the highest degree of stability combined with innovation in the future.

With our roots in Liechtenstein and our international network, we offer our clients unique opportunities to grow their assets.

As a dynamic bank that is consistently innovating, we are always creating new and convincing client experiences.

Unique and fit for the digital age – VP Bank’s design is a reflection of its brand values. With its illustrative style, the bank has created a signature value in its brand design over the past 20 years. 

The key elements of the “Clarity” design concept are illustrations with a strong design, which are used as a tool to convey the brand messages. The overall appearance is modern, simple and well-suited to a digital approach. 

VP Bank’s brand design stands for clarity, simplicity and a focus on the essentials. The user experience is just as important in digital media as it is in tangible items such as brochures, cards and client gifts. Modular elements make it possible to communicate in a way that is appropriate to the target group, and to respond quickly to current issues relating to banking.

The brand identity was realigned with the introduction of “Clarity” in 2017. A brand evolves with the needs of clients and the corporate strategy. In view of VP Bank’s commitment to constantly reviewing and developing the brand, its brand work follows a “stay-fresh approach” in which the brand is developed on a continuous basis in small steps.